Recently Bosch drastically reduced their price on the 36 volt Litheon tools to the point they are actually cheaper than some of their own 18 volt NiCd tools. In addition to these new low prices they have also supplied Ohio Power Tool with an additional FatPack 36 volt battery for every drill/driver kit and 4 piece combo kit sold. (Get the battery with kits, no mail-in rebates) I am having a tough time finding comparable brands that have a better deal on 18 volt NiCd Drill/Driver kit with three batteries.
My assumption is they are basically giving these tools away at little profit or most likely a lose. This is a common practice in other industries such as video game consoles where they lose money to get you into the system but then make up for it over the next few years with video game sales. Bosch makes exceptional power tools and the 36 volt Litheon tools are probably their most impressive line up. These tools have not however made their way into most peoples hands. People tend to be loyal to one brand until compelled to make a switch. I think Bosch is trying to make that compelling argument, a 36 volt drill/driver kit with 3 lithium ion batteries priced at $229.00 is pretty compelling. A full 4 tool combo kit with 3 lithium ion batteries is only $499.
Clearly the goal here is to get more 36V tools and more importantly batteries into the hands of as many consumers as possible. Bosch is looks to the future and plans to expand their Litheon tool line up. Future success with any cordless line is very much dependant on how many users currently have the batteries. Lose some money upfront, gain more users for years to come.
Bottom line is if you are looking to upgrade some older tools or looking for a completely new cordless combo kit, now is the time to take advantage. These tools give you the same power as if you were plugging strait into the wall and with 3 batteries there is essentially zero down time. The Bosch 10.8v tools also get a price drop PS20-2 to $119 and PS40-2 to $169.
If you have any questions about Bosch Tools or any other tools call the experts at Ohio Power Tool, 800-242-4424.